Written by: Jill Martinez
The most effective advertising we do, to tell you the truth, is not anything we pay for or can even control to a certain extent,” reports Dr. Shonda Achord. “We get a lot of our business from patients who refer their friends, family members or co-workers to us because they’ve had a positive experience here.” True to form, the moment I entered Achord Eye Clinic the staff offered ample amounts of smiles, assistance and freshly brewed coffee. I even noticed them greeting patients by their first name and immediately delving into enthusiastic bouts of spirited conversation. The friendly atmosphere coupled with Dr. Achord’s sixteen years of experience and laid back charm are enough to inspire hope in those of us who have been worn thin by the crassness of the modern health care industry.
“Here’s the difference,” begins Dr. Achord. “ I have always made it a point to spend the same amount of time with each patient, even if they are just here for a routine eye exam.” And that is, in fact, a big difference. “Often times, patients will say that they’ve never had such a thorough eye exam before. And I take that as a huge compliment,” she says, smiling all the while.
Dr. Achord first became interested in optometry while working at a local optometrist’s office in Gonzales as a college freshman. There began her journey into what has now become her life’s work and passion. After obtaining her degree from LSU, she continued her studies at the University of Houston College of Optometry, one of the top ranked optometry programs in the nation. But home is where the heart is, and Dr. Achord knew she wanted to return to Louisiana to set up shop and settle down.
It’s been nine years since Dr. Achord launched her own full service optical business, and she hasn’t looked back since. In addition to offering the best in name brand designer eyewear such as Gucci, Fendi, Kenneth Cole, Silhouette, Kate Spade, Coach, Dior, and Vera Wang to name a few, Dr. Achord specializes in hard to fit contact lens cases, most notably patients with keratoconus.
Keratoconus is a condition that causes the cornea to bulge forward resulting in a raised peak on the surface of the eye. In these cases, normal soft contacts will not fit, and unfortunately most doctors don’t want to invest the time or resources to stock and fit the rigid contacts necessary for these patients to retain their vision. This is where Dr. Achord can and does help. She’s established her business by serving those who’ve been turned away because their conditions are deemed too labor intensive and are not cost effective enough to treat. Patients who visit Achord Eye Clinic are never turned away, and usually after meeting Dr. Achord they never want to venture far from her care.
Achord Eye Clinic
12726 Perkins Road
Baton Rouge, LA 70810